One-On-One Qualitative Interviews

What is a one-on-one qualitative interview? One-on-one qualitative interviews are different than traditional group methods in that they are individual discussions between moderator and respondent. The rich feedback from these conversations is then compiled to provide a holistic picture of the audience supported by rich details. This personalized interaction is ideal for uncovering consumer feelings, motivations and reasoning surrounding even the most sensitive topics. iModerate’s one-on-one qualitative interview gives respondents an added layer of comfort as they are essentially anonymous. This translates to a more open and honest conversation even when discussing the most sensitive of subjects.

one-on-one qualitative interviews
Benefits of iModerate’s one-on-one qualitative interviews include increased candor: Pressure and the impact of group dynamics are eliminated, allowing respondents the opportunity to be more truthful and candid with their personal views, especially when it comes to sensitive subjects.

iPhone Ringtones for download